Market
Integration
A company may be successful in one
market niche or in one country and may want to expand its horizons. This
seemingly easy venture has many pitfalls. Credibility in one market sector
does not readily translate to another. If a company has a good reputation
for supplying products and services to the electric utility industry,
this does not mean this reputation will automatically translate to the
natural gas sector. In fact, it may work against the company when it uses
its "tried and true" business techniques in another business
arena. When considering exports, a company will have to consider how business
is done in the country to which it plans to export.
Partnerships
and Joint Ventures
It is valuable to consider
business partnerships and joint ventures. If chosen properly, either of
these will allow a company to find another organization with compatible
capabilities and will work to the betterment of both. For instance, if
your organization manufactures a product that would be very valuable in
a market where you have no established credibility, a business partnership
with an organization that has an established relationship in that arena
may be valuable. Similarly, if you want to work in another country, a
joint venture company may be the answer to deal with the unique aspects
of that country. AIM can help companies in either situation.
Dealing
Globally
In today's marketplace, all companies
must consider exporting simply to survive and thrive. You must compete
globally because your competition is already doing so. Your competition
may be a foreign company, or a subsidiary of a foreign company. This raises
both risks and opportunities. The risks of dealing in another country
are that you do not know how business is conducted there. The opportunity
may be as simple as doubling or tripling your potential outreach. For
instance, the China market potential is almost five times greater than
the United States (based on population). If you have a product or service
for that market, you can hit pay dirt!
AIM can work with you to successfully
bring your ideas to a new market.
AIM also has experience in many industries including electric utility, oil,
natural gas, education, and commercial nuclear electric.
Business
References
Willian
T. Cottle
CEO and President
STP Nuclear Operating Company
wtcottle@stpegs.com
Joseph M. Giglio
President
Pittsburgh Materials Technology, Inc.
pmti@telerama.lm.com
